Field notes
Writing about AI systems for real estate operators
What is worth doing yourself, what is worth paying for, and how to tell the difference. Written for people who own the deals, not the software.
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The Five Levels of AI in a Real Estate Business
Most operators think they are at level four. They are at level two. The ladder, the vacation test, and the four questions that say whether you should move up.
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Getting Real Value Out of a Chat Window
Level 1 done properly. The habits that fix bad results, with copy-paste prompts for seller emails, contracts, and rent rolls.
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Building a Buy Box That the Model Actually Follows
Level 2. The buy box document, the project setup, the test protocol, and the dispo flip: matching deals to your buyers' buy boxes.
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Wiring an Assistant Into Your Inbox, Sheets, and CRM
Level 3. Every inbox aggregated, every deal screened, priorities called before coffee, and the failure modes nobody warns you about.
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Getting it off your laptop: hosting, logging, and alerts
Level 4. What it costs to make an automation something a second person can depend on.
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Evals and cost control, or how to know it is still right
Level 5. Catching quality drift before your capital partner does, and cutting the bill without cutting quality.
Want the posts as they go up?
Or skip ahead and just talk it through. Twenty minutes, no pitch if the honest answer is that you should stay where you are.